Master the art of creating high-performing ad campaigns across multiple platforms, from
Facebook to TikTok, LinkedIn, and learn how to monetize your skills and land clients.
Lecture 1: Why Social Media Advertising Works
What You’ll Learn:
• The power of paid advertising in the digital age
• Comparing organic reach vs. paid reach
• How social media ads drive sales, leads, and brand awareness
• Understanding ROI in paid campaigns
Lecture 2: Designing for Impact (Canva & Content Strategies)
What You’ll Learn:
• Basics of Canva for ad design
• Creating scroll-stopping images and videos
• Writing ad copy that converts
• Aligning content with your brand identity
Lecture 3: Facebook & Instagram Ads – Getting Started
What You’ll Learn:
• Setting up ad campaigns on Facebook and Instagram
• Understanding Facebook Ads Manager
• Ad placements: stories, reels, feed, and more
• Campaign objectives for different goals
Lecture 4: Creating Compelling Ad Content
What You’ll Learn:
• Crafting high-performing ad creatives (images, videos, copy)
• Storytelling through visuals
• Using CTAs (Call to Action) effectively
• A/B testing ad creatives for better results
• Detailed targeting options (demographics, interests, behaviors)
• Setting up the Meta Pixel
• Tracking and retargeting strategies
• Creating custom and lookalike audiences
Lecture 6: TikTok Ads & Go Viral Strategies
What You’ll Learn:
• Introduction to TikTok advertising
• Unique platform features and ad formats
• Best practices for TikTok ads that go viral
• Pinterest ad strategies for product-based businesses
Lecture 7: LinkedIn Profile Optimization & Ads
What You’ll Learn:
• Optimizing LinkedIn for client attraction
• Creating and running LinkedIn ad campaigns
• Targeting decision-makers on LinkedIn
• Content strategies for B2B audiences
Lecture 8: Monetizing Your Social Media Ads Skills
What You’ll Learn:
• Building a professional portfolio
• Creating a resume that sells your ad skills
• Finding clients and pitching your services
• Freelancing platforms and networking tips
