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Meta Ads Mastery (Pro Level)

Duration: 2 Months | Format: 6 Live Sessions + 24/7 Support

Lecutre 1: Meta Ads Fundamentals

What You’ll Learn:

• Understanding the Meta Ads ecosystem (campaigns, ad sets, ads)
• Navigating the Meta Ads Manager platform
• Benefits of using Meta Ads for business growth
• Creating and using custom audiences & lookalike audiences
• Detailed targeting: demographics, interests, and behaviors
• Effective location-based targeting strategies

Lecture 2: Winning Ad Strategies & Optimization

What You’ll Learn:

• Setting the right campaign objectives (sales, leads, awareness)
• Crafting compelling ad messages and visuals
• A/B testing for best results
• Conducting interest research & keyword analysis
• Designing high-performing creatives (images, videos, copy)
• Using ad insights & performance metrics for optimization

Lecture 3: Pixel Setup & Advanced Tracking

What You’ll Learn:

• Installing the Meta Pixel on your website
• Tracking key events (purchases, views, lead submissions)
• Customizing pixel events for your business goals
• Creating audiences based on pixel data
• Building retargeting campaigns for higher conversions
• Analyzing pixel data for optimization

Lecture 4: Scaling Small Business Growth with Meta Ads

What You’ll Learn:

• Budgeting effectively for campaigns
• Spotting growth opportunities
• Strategies for scaling winning campaigns
• Measuring ROI and optimizing for maximum impact
• Case Studies: Real-world examples of small businesses achieving results
• Key takeaways and best practices

Lecture 5: Lead Generation with Meta Ads

What You’ll Learn:

• Creating high-converting lead generation forms
• Designing and optimizing landing pages for conversions
• Targeting the right audience for lead capture
• Retargeting strategies for nurturing leads
• Email marketing integration & automated follow-ups

Lecture 6: Monetizing Your Meta Ads Skills

What You’ll Learn:

• Networking in the marketing & advertising industry
• Leveraging LinkedIn to showcase your skills and attract clients
• Content marketing for personal brand growth
• Cold outreach with personalized pitches
• Offering Meta Ads services as a freelancer or agency

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