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Google Ads Mastery – Course Outline

Duration: 2 Months | Format: 8 Live Sessions + 24/7 Support Prerequisite: Solid understanding of digital advertising concepts

This course is designed for individuals who already understand the basics of digital advertising and want to master Google Ads. You’ll learn how to create high-performing campaigns, optimize them for maximum ROI, and scale your results

Lecture 1: Google Ads Fundamentals

What You’ll Learn:

• Understanding the Google Ads ecosystem
• Role of Google Ads in digital marketing strategies
• Campaign types and when to use them (Search, Display, Video, Shopping)
• Navigating the Google Ads interface
• How Google’s ad auction works

Lecture 2: Crafting High-Impact Ads

What You’ll Learn:

• Writing persuasive ad copy that converts
• Best practices for headlines and descriptions
• Using ad extensions for improved visibility
• Creating engaging display ads and banners
• Ensuring ad relevance for higher click-through rates

Lecture 3: Precision Targeting & Audience Segmentation

What You’ll Learn:

• Advanced keyword research techniques
• Demographic, geographic, and device targeting
• Custom audience creation for better results
• Using remarketing lists for targeted campaigns
• Layering targeting options for laser-focused reach

Lecture 4: Google Shopping & Merchant Center

What You’ll Learn:

• Setting up and verifying Merchant Center accounts
• Creating and managing product feeds
• Structuring Shopping campaigns for performance
• Optimizing product titles, images, and descriptions
• Tracking and measuring Shopping campaign success

Lecture 5: YouTube Advertising Mastery

What You’ll Learn:

• Types of YouTube ad formats (skippable, non-skippable, bumper, discovery)
• Targeting audiences for video ads
• Writing scripts and creating video ad creatives
• Measuring performance with YouTube analytics
• Integrating YouTube ads into broader campaigns

Lecture 6: Hands-On Campaign Creation & Management

What You’ll Learn:

• Step-by-step campaign setup
• Bidding strategies for different objectives
• Creating ad groups and assigning keywords
• Ad scheduling and delivery optimization
• Live campaign review and troubleshooting

Lecture 7: Optimization & Quality Score Improvement

What You’ll Learn:

• Understanding and improving Quality Score
• A/B testing ads for better performance
• Keyword refinement and negative keyword lists
• Optimizing landing pages for conversions
• Using Google Ads reports for insights

Lecture 8: Scaling, Growth & Monetization

What You’ll Learn:

• Strategies for scaling winning campaigns
• Budget allocation for growth
• Performance analysis and ROI tracking
• Offering Google Ads management as a service
• Building a personal brand as a Google Ads expert

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