Learn how to find, attract, and secure high-value clients, both online and offline, using proven strategies, tools, and platforms.
lecture 1: Portfolio That Sells
What You’ll Learn:
• Creating a professional portfolio that showcases your skills
• Selecting your best work to highlight credibility
• Structuring your portfolio for different industries
• Tools and platforms for easy portfolio creation
lecture 2: Social Media Profile Optimization
What You’ll Learn:
• Optimizing Facebook, Instagram, and other profiles for credibility
• Writing bios that convert profile visitors into leads
• Using highlights, pinned posts, and content to build trust
• Maintaining a professional yet approachable online presence
lecture 3: Shortlisting Social Media Pages for Pitching
What You’ll Learn:
• How to identify businesses that need your services
• Finding active vs. inactive pages for opportunities
• Analyzing a page’s gaps before pitching
• Creating a database of potential clients
lecture 4: LinkedIn for Client Hunting
What You’ll Learn:
• Optimizing your LinkedIn profile for professional visibility
• Using LinkedIn search filters to find decision-makers
• Sending connection requests that get accepted
• Messaging strategies that lead to responses and meetings
lecture 5: Outdoor Marketing & In-Person Pitches
What You’ll Learn:
• Identifying local businesses to approach in person
• Preparing your pitch for face-to-face meetings
• Distributing marketing materials (brochures, cards, etc.)
• Building relationships through local networking events
lecture 6: Finding Clients with Google Maps
What You’ll Learn:
• Using Google Maps to locate businesses in your niche
• Researching contact details and business websites
• Checking reviews to identify pain points you can solve
• Organizing leads for follow-up outreach
lecture 7: Using Meta Ads for Lead Generation
What You’ll Learn:
• Running Meta Ads specifically to attract business owners
• Creating lead forms that capture decision-makers’ details
• Setting targeting options to focus on your ideal clients
• Retargeting website visitors for follow-up pitches
• Handling objections and negotiation
• Turning one-time clients into long-term partners
• Using CRM tools to track leads and follow-ups
• Client onboarding for smooth project starts
