Duration: 2 Months | Format: 8 Live Sessions + 24/7 Support
Lecture 1: Digital Marketing Foundations & Strategy Blueprint
What You’ll Learn:
• Understanding the digital marketing ecosystem
• Identifying your target audience
• Competitor analysis
• Creating a step-by-step marketing plan
• Setting realistic goals & KPIs
Lecture 2: SEO Essentials & Content That Converts
What You’ll Learn:
• Basics of Search Engine Optimization (SEO)
• Keyword research for beginners
• On-page SEO tips for better visibility
• Writing content that ranks and engages
• Free tools to improve your SEO and writing
Lecture 3: TikTok & LinkedIn Advertising Mastery
What You’ll Learn:
• Setting up TikTok ad campaigns
• Understanding TikTok audience targeting
• Running high-performing LinkedIn ad campaigns
• LinkedIn content strategy for professionals & businesses
• Ad creatives that grab attention
Lecture 4: Building Simple Websites & Boosting Google Rankings
What You’ll Learn:
• How to create a basic, functional website without coding
• Choosing the right platform for your website
• Essential SEO settings for websites
• Ranking higher on Google with easy strategies
• Tracking your site’s performance
Lecture 5: Meta Ads for Business Growth
What You’ll Learn:
• Setting up Meta Business Manager
• Understanding campaign objectives
• Audience targeting and retargeting strategies
• Creating ad creatives and copy that convert
• Tracking and optimizing ad performance
Lecture 6: Introduction to Google Ads
What You’ll Learn:
• Google Ads account setup
• Understanding search vs display campaigns
• Choosing the right keywords
• Writing effective ad copy
• Monitoring and optimizing campaigns
Lecture 7: Email Marketing & Automation Basics
What You’ll Learn:
• Setting up an email marketing platform
• Growing your email subscriber list
• Writing emails that get opened and clicked
• Understanding email automation workflows
• Segmenting your audience for better results
Lecture 8: Client Hunting & Getting Your First Projects
What You’ll Learn:
• Platforms to find clients (local & international)
• Creating a professional freelancer profile
• Writing winning proposals and pitches
• Building trust with new clients
• Long-term client retention strategies
